⊚ BE HEARD IN THE FORTHCOMING MUSEUM IMPACT REPORT ⊚
BACKGOUND
Responding to a need in the field, Maryland Museums Association applied for and received funding from competitive grant programs at the Maryland Heritage Areas Authority and Preservation Maryland to commission an economic impact study of Maryland’s museum sector.
SCOPE OF WORK
MMA selected Parker Strategy Group to complete the project as expert consultant. Through this contract with Parker Strategy Group, MMA will measure and interpret the statewide and local economic contributions of museums, contextualize these findings within related industries (e.g., tourism, recreation, revitalization), and provide a final report suitable for widespread use and distribution for industry reference, public awareness, legislative advocacy, and/or goal-setting purposes.
OPEN MEETINGS
Each 1.5 hour meeting will include a brief presentation by Parker Strategy Group about existing impact data and early survey results, followed by a facilitated discussion to bring to light the impact and needs of Maryland's museums.
All are welcome to attend one or more sessions. RSVP appreciated but not required. Come as you are! Bring data, reports, or materials to share if you care to, but certainly not required. Meetings will not be recorded. Meetings are hosted at locations that are accessible and inclusive. If you need/want any additional information or accommodations, please contact us!
Tuesday, February 3, 2026, 2PM-3:30PM
Sotterley Plantation - Interpretive Center
44300 Sotterley Lane, Hollywood, MD 20636
Wednesday, February 4, 2026, 2:15PM-3:45PM
Central Library - Poe Room
400 Cathedral Street, Baltimore, MD 21201
Thursday, February 5, 2026, 10AM-11:30AM
The Delaplaine Arts Center
40 S Carroll Street, Frederick, MD 21701
Wednesday March 4, 2026, 4:30PM-6PM
Dorchester County Historical Society
1003 Greenway Drive, Cambridge, MD 21613
SURVEY
MMA has contracted Parker Strategy Group to conduct an economic impact analysis of museums in Maryland of which a central component is a museum industry survey. This data will be instrumental in telling the story of what your museum offers to the broader economic ecosystem and the culture of your community.
If you have questions while completing the survey, need help interpreting a question, or aren’t sure how best to report something based on how you track it now, support is available. You won’t be on your own! If you have any questions, please email: Kyle McMillen at mcmillen@parkerstrategy.com. Additionally, if you have additional information, data, or comments to share, we all ears!
QUESTIONS?
We're happy to connect! Please email Meg Baco at marylandmuseums@gmail.com *and* Kyle McMillen mcmillen@parkerstrategygroup.com.
Maryland Museums Association, Inc. (MMA) invites proposals from qualified individuals and/or firms to lead a project focused on best practices for oral history, emphasizing equity, trust, and privacy. This work is funded in part by a competitive grant awarded to the Maryland Museums Association by the Maryland 250 Commission.
The consultant will develop materials that are grounded in national best practices supplemented with Maryland-based case-studies and resources. The audience of this work are volunteers, cultural organizations, and community historians in Maryland that are considering launching or improving oral history programs at their institutions/agencies that are ethical, inclusive, and sustainable.
Total budget is not to exceed $3,500 for consultant services, exclusive of workshop/meeting room rental fees and printing of worksheets/reports. The consultant must complete all deliverables by March 31, 2026, with draft materials and workshop scheduling completed in coordination with board members of the Maryland Museums Association. Submit your proposal by September 24, 2025 in PDF format via email.