Current
Projects

BACKGOUND

Responding to a need in the field, Maryland Museums Association applied for and received funding from competitive grant programs at the Maryland Heritage Areas Authority and Preservation Maryland to commission an economic impact study of Maryland’s museum sector. 

SCOPE OF WORK

MMA selected Parker Strategy Group to complete the project as expert consultant. Through this contract with Parker Strategy Group, MMA will measure and interpret the statewide and local economic contributions of museums, contextualize these findings within related industries (e.g., tourism, recreation, revitalization), and provide a final report suitable for widespread use and distribution for industry reference, public awareness, legislative advocacy, and/or goal-setting purposes.

SURVEY

MMA has contracted Parker Strategy Group to conduct an economic impact analysis of museums in Maryland of which a central component is a museum industry survey. This data will be instrumental in telling the story of what your museum offers to the broader economic ecosystem and the culture of your community. 

This survey collects basic visitor and operating information to support a statewide economic impact study of Maryland museums. We understand exact figures may not be readily available—best estimates are perfectly acceptable. Most respondents complete this survey in 15 minutes. 

If you have questions while completing the survey, need help interpreting a question, or aren’t sure how best to report something based on how you track it now, support is available. You won’t be on your own! If you have any questions, please email: Kyle McMillen at mcmillen@parkerstrategy.com. Additionally, if you have additional information, data, or comments to share, we all ears!